Many attractions underestimate the importance of creating—and keeping up to date—an excellent list. A list may be an email list, a remarketing list, an SMS list (a list of people that have signed up and agreed to be sent text messages on their phone with advertising or special offers) or even lists built from customer assistance. Lists remain...

Scott Sterner is the corporate Director of Entertainment and Events for Six Flags North America. He’s based at Six Flags Magic Mountain near Los Angeles. Overseeing the seasonal attractions at various parks, Scott has a unique perspective when it comes to the challenges we face to continually immerse and astound...

In this article, we’ll talk about the International Association of Amusement Parks and Attractions (IAAPA) and the advantages for haunted attraction owners and operators of being a member of this organization, particularly those who are new to the industry. We reached out to Cameron Jacobs, media relations manager for the IAAPA...

“There’s been a trend in the lighting world in the past few years in which everything is switching over to LED and low voltage. LEDs are perfect for haunts because you’ve got all these design constraints,” said Carter by way of introduction. “You’ve got small spaces, so you need something that’s a small light. You’ve got flammable...

During his career, Michael Aiello has successfully partnered with the well-known movie and TV studios like Warner Bros, Lionsgate, Blumhouse, Trancas International Films, 20th Century Fox, El Rey Networks, and AMC Network. In collaboration with Warner Bros., Michael oversaw concept development and implementation...

The West Coast Haunters Convention Rises Again May 12-14 By Philip Hernandez Recently we set up a press conference featuring Chris Davis, Jeff Davis, and Casey Roberts to talk about the evolution of West Coast Haunter’s Convention; this year’s event in Portland, Oregon; and the......

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