Many attractions underestimate the importance of creating—and keeping up to date—an excellent list. A list may be an email list, a remarketing list, an SMS list (a list of people that have signed up and agreed to be sent text messages on their phone with advertising or special offers) or even lists built from customer assistance. Lists remain...

Scott Sterner is the corporate Director of Entertainment and Events for Six Flags North America. He’s based at Six Flags Magic Mountain near Los Angeles. Overseeing the seasonal attractions at various parks, Scott has a unique perspective when it comes to the challenges we face to continually immerse and astound...

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In this article, we’ll talk about the International Association of Amusement Parks and Attractions (IAAPA) and the advantages for haunted attraction owners and operators of being a member of this organization, particularly those who are new to the industry. We reached out to Cameron Jacobs, media relations manager for the IAAPA...

A Conversation with Michael Bolton of ScareCON About the Need for Collaboration Among Members of the Haunted Attraction Industry   The History of ScareCON We recently chatted with Michael Bolton, the founder of ScareCON, who began by operating a news and review site for scare......

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The Haunt Journal Magazine is a quarterly magazine whose focus is on helping professionals in the haunted attraction space achieve more through education, information, and inspiration.

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