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A detailed guide to haunted attraction tradeshows and conventions where haunters can network, learn, and see the newest ideas in the industry.
Updates and announcements from haunted attraction associations, highlighting events, insights, and activity across the haunt community.
News, updates, and announcements from haunted attraction associations, covering events, insights, and what’s happening in the haunt community.
An attraction is most effective when it follows a path, when it takes guests on a journey. The story determines an attraction’s physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction's development.
For over 30 years, Scott Swenson has been bringing stories to life as a Writer, Director, Producer and Performer. His work in Theme Park, Consumer Events, Live Theater and Television has given him a broad spectrum of experiences. After 21 years working with SeaWorld Parks and Entertainment as the Director of Production, Scott formed Scott Swenson Creative Development LLC. This book harnesses the power of Scott’s spoken word to bring you essential haunted attraction concepts. Curated and edited from the viral episodes of Scott Swenson’s “A Scott in the Dark” podcast, this book contains 13 critical topics. Part One explores “Philosophy: How to Think Like a Haunter,” Part Two is “Guts and Bolts: Operations 101” and Part Three centers on “The Haunt Community.”
Connect with suppliers, service providers, and equipment manufacturers serving the haunted attraction industry.
Industry Resources: Haunted Attraction Association, TransWorld Halloween Show, IAAPA
Practical guides and how-to content for haunt professionals – covering business, operations, design, marketing, and technical execution.
Insights and expert advice to help haunted attraction owners and operators grow, manage, and succeed in the business of fear.
Creative tips and design strategies for building immersive, memorable, and standout haunted attractions
Conversations with industry leaders sharing real-world experiences, inspiration, and lessons from the haunted attraction world.
Strategies and tips to help haunted attractions attract crowds, build buzz, and succeed with smart, effective marketing.
Practical operational insights and best practices to keep your haunted attraction running smoothly, safely, and profitably.
Tips and techniques for using lighting to enhance mood, atmosphere, and visual impact in your haunted attraction.